Jenna Rogers is the VP of Content Strategy & Partnerships for MIMO Studios. Rogers most recently served as Senior Director of Strategic Partnerships and Business Development for the ViacomCBS/Nickelodeon Consumer Products division. In her role, Rogers identified and evaluated new partnerships and acquisition opportunities, in addition to leading franchise strategy and partner management for social media influencers and YouTube IP. Prior to that, Rogers developed the long-term, global consumer products strategy for all Viacom brands, including Nickelodeon, MTV, Comedy Central, BET and Paramount Pictures.
Rogers began her career at Nickelodeon on the Franchise Marketing team, leading long-range planning and marketing efforts across content, experiences and retail to support the company’s largest revenue-generating franchises, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer. She graduated with honors from the University of Richmond with a B.S. in Business Administration.