MIMO Studios is launching a new MIMO Sports division in partnership with former NBA player, Baron Davis and his company, UWish. Davis will serve as an executive producer and creative consultant on all projects made under the new Heroes of the Game banner.
Under Heroes of the Game, MIMO and Davis will create sports-related content aimed at kids and families that looks to inspire positive values and celebrate diverse storytelling. This will build on MIMO’s previous sports-focused efforts, which include The Kid Who Only Hit Homers, a live-action film adaptation of a same-name children’s book.
Kicking things off, Zarghami and Davis have begun developing an untitled basketball TV movie, which Davis will star in. In the upcoming film, two brothers and their families compete in a basketball tournament, despite their wildly different skillsets.
MIMO believes that Davis is the first of many athletes to partner with the studio.
A Few Words from Cyma and Baron
Cyma Zarghami said, “MIMO Studios is establishing itself as the creative destination for simple, authentic and diverse kid and family stories. We want to tell great kid stories with the sports they love as the backdrop with characters and athletes that are aspirational. By partnering with an elite athlete and family man like Baron and his UWish company, we are looking to be the creative destination for kid sports stories and pave the way for UWish’s foray into the kids’ content space.”
Baron Davis said, “Heroes of the Game provides an exciting opportunity to expand UWish’s mission of celebrating diverse storytelling in new and engaging ways. I have [also] known Cyma for a very long time and always wanted to work with her team to create content that shows kids what is possible when they work hard and dream big.”
Read the full stories below:
The Hollywood Reporter: Baron Davis, Ex-Nickelodeon Boss Team for Kids’ Programming Venture
Variety: Baron Davis Partners With MiMO Studio to Launch Company’s Sports Division
Sports Illustrated: Former NBA guard Davis launches sports-themed TV production division
Kidscreen: MiMO Studios scores a new sports division
Sports Business Journal: Baron Davis Launching Sports Content Division With MiMO Studio
