What does it take to become one of the must-see TV shows on popular streaming platforms like Netflix, Hulu, and Apple TV Plus? And how does this align with creating kid’s hit TV shows as well? Cyma Zarghami knows what sticks when making great TV content.
A Lack of Good New Kids’ Shows
Cyma Zarghami, CEO of MiMO Studios, spent 33 years at Nickelodeon and held the title of president in the most recent years. Zarghami aims to create new kids hits that have been lacking in the TV space. Popular titles like SpongeBob and Peppa Pig are seven to eight years old but nothing has become popular enough to replace these titles.
The reason is, as Zarghami states because, “There are too many choices, there’s not enough marketing, everything is a little derivative, and quantity, not quality, is the mandate”—especially in streaming. “So nothing has really floated to the top.”
How Zargami Will Create Hit Kids’ TV Shows
Zarghami plans to take preexisting stories with great potential and turn them into a franchise. These shows, at first, will be 45-60 minute films that kids can watch again and again. If these new movies by MiMo catch on and develop a fan following, more will be made to further the storylines. She warns not to overinvest in one TV film until there is a successful proof of concept.
She also talks about the way kids watch TV. “There’s no such thing as binge-watching when you’re 5 or 6,” Zarghami says. “My thesis is based on some facts and some just hearsay that kids are not going to binge-watch. So the idea of making 20, 40 episodes to the tune of $25 to $30 million seems like a very risky way to build a franchise.
Some of MiMo’s TV-sized movies currently out to market are Maggie & Abby’s Neverending Pillow Fort, The Pout-Pout Fish, and The Alien Adventures of Finn Caspian.
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